Company Profiles

Educational Videos

Customer Testimonials

Tutorial Videos

Video Series

Commercial Videos

Company Profile

  • A company testimonial (or company story) video (a.k.a about us video or mission video) tells the story of your company, mission, and values.
  • They can be a great tool for connecting with customers, sharing your passion, and humanizing your brand.
  • Company story videos often feature team members talking testimonial-style about what they do and why they do it.

Educational Videos

  • Educational video content is useful, informative, share-worthy content that helps position you and your company as an expert or thought leader in your field.
  • It could be a behind the scenes look into how your product is made, an animated infographic, or a video about current trends in your industry.
  • You might also consider turning your most popular blog posts and most frequently asked questions into educational video content.

Customer Testimonial Videos

  • Customer testimonial videos are a way to let your customers do the talking for you.
  • Putting your most successful, happy, or unique customers on screen is a powerful way to attach a real-life narrative to your product or service.
  • Customer stories typically feature one or more customers talking testimonial-style about how your company has made a positive impact on their life or business.

Tutorial Videos

  • Tutorial videos are instructional videos that walk viewers through the proper way to use your product or service.
  • For a website or mobile app, this usually involves a screencast and step-by-step directions on how to perform certain functions within your user interface (UI).

Video Series

  • We view a business video series as a collection of informative videos created with the same end goal in mind.
  • Traditionally three or more videos, they’re designed to have a universal appeal to customers and non-customers alike.
  • We live to tell our clients’ stories—and we especially love the storytelling opportunities that a business video series can provide.

Commercial Videos

  • A video advertisement, like those you see on TV or the Internet, is a short (60 seconds or less, but ideally 30 seconds) branding-oriented video that promotes your company, product or service.
  • A commercial video is inherently high level and should not dive into the details of what you do and how you do it, like an explainer video would.

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