Understand Your Customer Personas

Analyzse What Content Sparks Engagement

Manage Social Media Smarter

Monitor Conversations Around Your Brand

Organise Your Community Management

Understand Your Audience and Customer Personas

  • Integrate your social media and digital audience data. Aggregate your audience interactions, activities, and interests in one place to get a holistic view of your buyer personas
  • Save time and resources by letting machine learning define your buyer personas across channels based on dynamic digital data and campaign engagement
  • Sharpen your targeting with AI-powered recommendations tailored to each of your personas, so you can reach them with personalized content
  • Discover the top content for your buyer personas across social media channels, industries, and countries to create posts your audiences will love
  • Let AI match your audience segments with influencers they trust and leverage their reach and engagement for your brand

Analyse What Content Sparks Engagement

  • Get unlimited content ideas in the industry’s largest library of top social media posts to curate content perfectly tailored to your target audience
  • Access smart content promotion and publishing recommendations to know with confidence where to spend and when to post
  • Analyze your content performance across Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn and compare your results against the competition
  • Automate the way you analyze your content with custom rule-based labels that will help you gain insight into all your posts and campaigns at the click of a button.
  • Monitor the conversations around your brand and the sentiment behind them by tracking any set of keywords or topics across Facebook and Twitter

Manage Social Media Smarter

  • Understand your digital audience across channels, see how they’re engaging with your content, and benchmark your results against the market to stay competitive
  • Leverage AI to discover what posts to promote, when to publish them, and which audience segments to target
  • Set up customized content approval workflows to ensure all your posts have been greenlit by the right person and safeguard your brand image
  • Simplify your social media publishing by posting to all your channels from one place, scheduling your content in a single calendar, publishing content straight from third party assets storages, and auto-labeling every post you publish
  • Oversee your content creation process wherever you are by approving, rejecting, scheduling and publishing posts on mobile
  • Partner up with influencers your audience trusts using smart recommendations and easily track their KPIs to make sure your influencer campaigns deliver results you expect
  • Easily prove the value of your social media campaigns with third party and social media data integrations, and customizable dashboards you can export from mobile
  • Streamline your internal and agency collaboration by assigning tasks, organizing content, and managing community care activities

Monitor Conversations Around Your Brand

  • Learn which topics matter to your audience and who’s mentioning your brand most frequently by monitoring relevant keywords across Facebook and Twitter
  • Stay on top of discussions around your brand with instant notifications of new comments, posts or messages posted to your Page

Organise Your Community Management

  • Improve the organization and efficiency of your team by defining clear roles and responsibilities and overseeing all their work in one place
  • Easily understand the effectiveness of your customer service to reduce response times and provide on-point customer care across platforms
  • Discover conversations your audiences are having and understand how they feel about your brand using keyword and sentiment monitoring
  • Analyze the sentiment behind every campaign or even post to understand how your audience feels about your business
  • Track conversations sparked by influencers to easily identify brand advocates you can leverage to reach new audiences

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