Understand Your Customer Personas
Analyzse What Content Sparks Engagement
Manage Social Media Smarter
Monitor Conversations Around Your Brand
Organise Your Community Management
Understand Your Audience and Customer Personas
- Integrate your social media and digital audience data. Aggregate your audience interactions, activities, and interests in one place to get a holistic view of your buyer personas
- Save time and resources by letting machine learning define your buyer personas across channels based on dynamic digital data and campaign engagement
- Sharpen your targeting with AI-powered recommendations tailored to each of your personas, so you can reach them with personalized content
- Discover the top content for your buyer personas across social media channels, industries, and countries to create posts your audiences will love
- Let AI match your audience segments with influencers they trust and leverage their reach and engagement for your brand
Analyse What Content Sparks Engagement
- Get unlimited content ideas in the industry’s largest library of top social media posts to curate content perfectly tailored to your target audience
- Access smart content promotion and publishing recommendations to know with confidence where to spend and when to post
- Analyze your content performance across Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn and compare your results against the competition
- Automate the way you analyze your content with custom rule-based labels that will help you gain insight into all your posts and campaigns at the click of a button.
- Monitor the conversations around your brand and the sentiment behind them by tracking any set of keywords or topics across Facebook and Twitter
Manage Social Media Smarter
- Understand your digital audience across channels, see how they’re engaging with your content, and benchmark your results against the market to stay competitive
- Leverage AI to discover what posts to promote, when to publish them, and which audience segments to target
- Set up customized content approval workflows to ensure all your posts have been greenlit by the right person and safeguard your brand image
- Simplify your social media publishing by posting to all your channels from one place, scheduling your content in a single calendar, publishing content straight from third party assets storages, and auto-labeling every post you publish
- Oversee your content creation process wherever you are by approving, rejecting, scheduling and publishing posts on mobile
- Partner up with influencers your audience trusts using smart recommendations and easily track their KPIs to make sure your influencer campaigns deliver results you expect
- Easily prove the value of your social media campaigns with third party and social media data integrations, and customizable dashboards you can export from mobile
- Streamline your internal and agency collaboration by assigning tasks, organizing content, and managing community care activities
Monitor Conversations Around Your Brand
- Learn which topics matter to your audience and who’s mentioning your brand most frequently by monitoring relevant keywords across Facebook and Twitter
- Stay on top of discussions around your brand with instant notifications of new comments, posts or messages posted to your Page
Organise Your Community Management
- Improve the organization and efficiency of your team by defining clear roles and responsibilities and overseeing all their work in one place
- Easily understand the effectiveness of your customer service to reduce response times and provide on-point customer care across platforms
- Discover conversations your audiences are having and understand how they feel about your brand using keyword and sentiment monitoring
- Analyze the sentiment behind every campaign or even post to understand how your audience feels about your business
- Track conversations sparked by influencers to easily identify brand advocates you can leverage to reach new audiences
Insights
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