Educational video content is useful, informative, share-worthy content that helps position you and your company as an expert or thought leader in your field. It could be a behind the scenes look into how your product is made, an animated infographic, or a video about current trends in your industry. You might also consider turning your most popular blog posts and most frequently asked questions into educational video content. If it’s something your audience would benefit from knowing, it would make a good candidate for a video.

Any industry can be ripe for creating educational video content. All it takes is a little expertise, like knowing exactly what to look for in a good refrigerator, or a trending topic, like how to prepare healthy lunches. Educational content is also a good way to widen your funnel and move up in search rankings for hot topics.

Educational videos should be used at the top of the funnel to generate awareness and build trust. They are not meant to sell a product or service. They’re most successful as an engagement tool on social media or strategically placed on your blog as part of your content marketing efforts.

• Useful and informative
• Clear messaging
• Simple, easy-to-follow teaching points
• Engaging on-screen talent or characters
• 1-2 minutes in length

If you already have the subject matter figured out, great. AMA will take whatever the content is and figure out the best framework for teaching it. This often means interacting with the experts on your team and working together to define a clear message with an engaging story.

A concept could be an animated talking narwhal educating viewers about climate change or one of your engineers talking about how satellites work. If you don’t know exactly what you should teach your audience, but you know a general category, we’ll pitch you a few of our ideas. The possibilities are endless.