ACIC is a world-class education consulting firm that specialises in Australian education. Established since 1988, ACIC has successfully helped more than 60,000 Australian and overseas students from over 40 countries to study in Australia.
How do you drive interest in an education consulting firm, while also communicating their world-class positioning and outstanding results in the Australian education industry? ACIC needed a digital strategy that stands out from their competitors highlighting all their business aspects and aligned to help them achieve their marketing goals.
A well architected, digital marketing strategy with clear paths to finding crucial resources and services offered by ACIC was planned and implemented. We improved online reach by creating user-friendly interface, also used visual elements to display service areas with superior navigation and filtering.
We used a clean modern layout that allowed for the beautiful content and enhanced imagery to shine through, contributing to the online authenticity and credibility of their trusted organization. A clever yet simple site architecture and navigation to enable easier browsing and accessibility of resources.
We introduced future students to the real-life stories of current and past students, offering helpful insights for everyday situations.
Each university and course page was tailored to specific client needs – custom elements, advanced filtering on the page were added in order to display content in more interesting way making sure the website is easy to navigate.
This was our clients priority – to have a page in both, English and Chinese versions not using automated translator. We built a custom code so that the client could add a custom translation anywhere on the page.
Responsive mobile content and intelligent design to engage and captivate: the new digital platforms are fully responsive across desktop, tablet, and mobile making sure users can easily navigate on the platforms finding the necessary information and enquiring for services.