Best PPC Management Tools in 2019
With PPC campaigns, business make an average of $8 for every $1 they invest, if the campaigns are managed well. Its no wonder, it remains Google’s income engine and contributes to their $100 Billion Dollars of annual revenue. Crazy Right?
Although PPC seems like a great opportunity, creating profitable campaigns may cost you time, effort, and cash. If you do not have a powerful strategy or monitor your efforts, then you could lose precious bucks. WordStream reports, for example, the typical small business loses 25% of their PPC budget on wasted spend.
If you’re a PPC marketer, then you might know how time-consuming these attempts can be.
Before you launch a campaign, you should take time to consider keywords, what opponents are bidding, and also just how much you’re going to be willing to spend. After the launch, you’ll need to monitor the campaigns, edit aspects of them as essential, and sometimes adjust your financial plan.
If you’ve got a lot of other marketing activities in your plate, this procedure can seem daunting.
Luckily, if you are trying to cut down these tasks and make space for new projects, there is a long list of resources that can be used to construct, manage, track, and adjust your campaigns, requirements, and budgets.
Some are low-priced, but others offer automated features to restrict the need for unnecessary human involvement. A number of these tools fall into the categories of general PPC management, bid management, or reporting.
To assist you build a less time consuming and more profitable PPC process, I have written this site article highlights some of the best PPC management programs and applications.
PPC Management Tools
Price: $264/month for 12-month programs, $299/month for 3-month plans, or $2,928 for an yearly pre-paid subscription.
Integrations: Google Advertising, Bing Ads, Facebook, LinkedIn and Twitter
WordStream’s PPC Advisor is targeted on small business owners who wish to make the most of PPC properly but don’t have the funds to staff experts or employ advisers.
With WordStream Advisor, it is possible to trigger the “20 Minute Work Week” tool which will take a brief time to examine PPC campaigns and send recommendations on how it is possible to improve your campaigns. You can then make these adjustments through the Wordstream software.
You might also construct campaigns, identify positive and negative keywords, and adapt budgets. The program also lets you create optimized landing pages, as well as track and assemble reports around conversion and call data.
Cost: $499/month (Guru ), $799/month (Professional +). The Enterprise model’s price is unspecified.
Integrations include: Google, Bing, and Yahoo advertisements programs
For entrepreneurs or agencies with bigger budgets, curiosity about conducting multiple PPC campaigns, or that just want more automated features, Optmyzr offers slightly more advanced tools for creating and managing campaigns in bulk.
Like WordStream, this compensated platform similarly allows you to start, track, and manage PPC campaigns on various platforms. Based on Optmyzr’s site, all variations of this software allow users to automate scripts, alerts, and reports. Each membership also includes biannual product training sessions with Optmyzr reps.
One of Optmyzr’s tools, the Automyzr, enables users to upload and create campaigns in bull out of information sources like spreadsheets or integrations.
Once the information is uploaded, a user can utilize certain standards such as”new” or”merchandise” to generate names and other components of advertisements automatically.
This software is recommended by Joe Martinez, who was named among PPC Hero’s top 25 PPC experts in 2017 and 2018. He says that the PPC manager is helpful to both lead-gen and e commerce accounts.
“Optmyzr enables marketers to quickly see performance information in their accounts and make adjustments immediately. I can even use their list of programs to automate specific tasks I have to perform on a constant basis,” he says.
He adds that the software has saved him a lot of time over the years. “I can rely on the instrument to do lots of the boring, high-level tasks which gives me more time to focus on deeper or strategy analysis in the essential regions of the account”
Cost: Free to Google Ads advertisers
Integrations: Google Ads
This downloadable desktop program, formerly named AdWords Editor, can be used to create, track, and edit your Google advertising.
Along with performance monitoring, the app lets you make mass changes to numerous advertisements, preview edits in draft manner before they go live, and build or update your advertisements offline.
The editor functions alongside Google Ads, which permits users to create and assign a bidding strategy to campaigns particular to the Google bod strategy. You have to first make a Google Ads effort to manage it via the Advertising Editor.
If you’re just trying to master one PPC strategy at a time and wish to concentrate on Google first, this instrument may be an affordable and simple choice.
However, Google Advertising Editor does not offer you similar automation choices or improvement suggestions such as WordStream or compensated PPC managers will. Because of this, more manual alterations and monitoring may be required.
Cost: Free into Bing advertisers
While many marketers might think of Gooogle because their principal PPC option, Bing PPC has also gained steam as the search engine has over five billion daily queries .
Bing supplies a similar software to Google for its search engine’s PPC ads. Like the Google Ads Editor, it is possible to create offline alterations to your ads that may be uploaded to the online platform once you regain access.
You could also research keywords, manage your bids, and track your performance with this management tool.
Likewise to Google Ads Editor, this tool does not offer you any automation tools and is only available to people with a Bing Ads accounts or effort.
Cost:$99 (Guru ), $199 (Guru), $399 (Business), Enterprise variant varies by business
SEMRush’s PPC management software focuses on aggressive search, keyword research, and campaign planning.
When researching competitions on SEMRush, it is possible to search your domain name to see a list of domain names you compete with and a list of the ones you compete in paid search. You can even find out which keywords opponents have bid on in the past to see whether you need to take a similar bidding strategy.
The ToolKit’s”Charts” tool may also reveal visual charts of how multiple opponents are performing.
Another attribute is the Keyword Magic Tool, which permits you to type in a keyword or phrase and receive a list of stronger keywords, as well as data about them as search quantity. You may then export this info to a document which could be shared with your own team.
SEMRush four pricing strategies. The lowest price plan — targeted to salespeople, startups, and tiny businesses — includes SEMRush’s PPC, search engine optimization, and search engine marketing tools.
The larger programs are geared more towards larger companies and agencies. These provide advanced reporting features, such as white labeled reports and more innovative API integrations.
To test out SEMRush, you can try attributes including the Keyword Magic Tool here. To get these free tools, you’ll want to register for a free account with an email and password.
PPC Bid Management Tools
Cost: Plans frequently start around $499/month. Marin does not specify specific pricing.
Integrations include: Google, Bing, Yahoo, Facebook, and Twitter
MarinOne Search offers bid management attributes for advertisements on platforms including Google, Bing, Yahoo, Facebook, and Amazon. According to Marin, the program uses a large pool of data and patented machine-learning algorithms to “allocate budgets and compute bids.”
According to Marin’s tour of its budgeting software, seen below, users may also adjust the budget algorithm by taking actions like assigning a dollar value to different types of conversion occasions.
If you want more information on Marin’s impact, its website highlights case studies on how the software has helped major customers like Nissan, Dell, and Jeep.
Price: Varies by business to business. Kenshoo provides free demos and quotations.
Integrations: Compatible with programs including Google, Bing, Yahoo, and Apple Ads.
Kenshoo offers a number of marketing tools related to budget management, search, social, email, and app-based ads. The program’s bid management features allow you to create and adjust a variety of bids, such as rules-based and model-based bids.
You can incorporate data straight from Google Ads and other internet advertisement applications with Kenshoo’s platform. The information can be shown on multiple dashboards, such as one which reveals pay, revenue, ROI, and conversion crawlers.
Kenshoo states they utilize award-winning machine-learning calculations to provide users bid suggestions as well as budget and ad performance forecasts in its dashboard interface.
Kenshoo’s site describes its software as enterprise level, but says they provide plans and compensated programs targeted at startup-level businesses as well.
Prospective clients can see Kenshoo’s site to ask for a free trial.
Price: Varies according to your company’s ad spend, the number of accounts which will be handled, and the duration of a contract decided between the business and Acquisio.
Integrations comprise: Google. Bing, and important social networks.
Acquisio’s bid and budget management tool employ machine learning algorithms to analyze and adapt bids and budget supply on a 24/7 basis.
According to Acquisio, the algorithms are trained to mechanically adjust budgets based on factors including seasonality, day of the week, time of day, and advertising platform.
Due to the flexible pricing plans, this software could be helpful for companies which range from startup to enterprise level.
This program might be helpful to marketers with numerous accounts or that might be too busy to monitor bids and budget supply regularly.
Due to this machine learning tools, you could save yourself time on tasks related to bid study and crunching numbers. This excess time could then be used for other productive projects.
PPC Reporting Tools
Price: Free with a short registration
Integrations: Google Ads
This WordStream tool, previously called the AdWords Performance Grader, can present your Google Ads effort a percentage score based on standards such as text and keyword optimization, keyword quality, click-through rates, impressions, and landing page optimization.
The report also gives more information or a sub-score related to each individual piece of standards.
To help consumers in benchmarking, the report also notes how well campaigns are doing in comparison to the previous month.
After registering and committing a small quantity of company information, you can join this tool to your Gmail accounts and receive the grades for advertisements connected with your email address.
Cost: $20/month (Starter), $40/month (Small), $70/month (Moderate, $120/month (Large)
This software may be a good option for entrepreneurs or agencies who wish to construct white label analytics dashboards their clients can get. Aside from the portal site, ReportingNina may also be used to program and send automatic reports to entrepreneurs or customers via email.
When incorporating with Google Ads or Bing Ads, a marketer or customer using the white-label portal can observe a dashboard that pulls in all of the data from these types of third-party programs.
With this integration feature, users can see all their need-to-know information in one place.
Price: Octoboard provides seven plans with yearly and monthly commitment options. Annual plans are $5 to $150 per month, and monthly, no-commitment plans drop between $18 and $210. Each plan allows a different variety of clients in addition to access to a different list of features.
Integrations include: Google, Bing, Facebook, Twitter, LinkedIn
Octoboard gives quite a few customizable and whitelabel reporting templates for marketers and their clients. With the application, you can create reporting files in addition to dashboards which may be sent to an infinite number of recipients. The program also offers report templates that can be embedded on to a website.
For those who need to report to their team or clients, but don’t have time to create a nice visual, Octoboard already offers templates which especially report on Google, Bing, Facebook, and LinkedIn PPC.
Likewise to ReportingNinja, the program also provides automation tools which may produce and send templated reports on a schedule.
You can enroll and preview particular reports with your data in them for free on the Octoboard website. But to receive more access, you’ll need to subscribe to one of its monthly or yearly plans.
Integrations include: Google Ads, Google Analytics, Facebook Insights, Youtube, LinkedIn Ads and Twitter Ads
Like ReportingNinja and Octoboard, DashThis enables users to connect PPC and SEM tools to the platform so that all performance data appears on a single dashboard.
This attribute could be helpful if you need to use two or more tools to monitor your PPC ads, traffic, and other data related to your campaigns.
The platform allows users to build and customize these overarching dashboards.
When building a dashboard, DashThis allows you to build from 3 templates: Split, Rolling, and Campaign. Even though the Campaign pulls in data about a specific campaign, the Rolling dashboard shows live statistics and the Periodic shows data for a certain time period.
DashThis also supplies a list of pre-made KPI widgets which quantify and report on factors like cost-per-click, cost-per-acquisition, conversion rate, impressions, ROI, and return on ad spend. Users can also create customized widgets of their own.
This software would be a fantastic selection for agencies looking to save time on the reporting procedures linked to PPC or SEM marketing. After creating a dash, they could use it to talk about and report back to live information to their customers or coworkers.
DashThis also offers a low-cost individual subscription which allows users to establish up to three dashboards for $39 a month.
John is the head of marketing at the 'Australian Marketing Agency'. John brings over 20 years of experience in creating outstanding and innovative solutions to help businesses reach their full potential by developing brand stories and user experiences which viscerally connects with the target audience and delivers mind-blowing results.